Search Engine Optimization & Search Engine Marketing
Placing your business in top-ranking search engine results is critical to driving your prospects to your Web site. We utilize 4 types of search ranking methods that
Drive prospects to you. These include paid placements (pay-per-click advertising/search engine marketing), un-paid placements (organic positions which generate the highest click volume), local map listings (which populate in location based searches via maps applications on smart phones), and local business listings.
The fastest way to the top of the search engine results pages is through advertising. We currently offer this service on major search engines, such as Google, Yahoo! and Bing. We also offer less frequently used search engine advertising, like AOL, where target demographics warrant. Depending on the total cost of these ads and the expected revenue, these types of ads make sense for many businesses. Many new businesses choose this type of advertising to generate initial business, then discontinue paid options and rely on unpaid listings.
This type of placement, also referred to as "organic", is superior in many cases. For many types of searches conducted, search engine users gravitate to these listings in the search engine results. As a result, the lion's share of clicks (approximately 65%) will occur for Web sites listed in these sections of the search results pages. Not only do these ranking positions drive more users to your Web site, but also the cost-per-click model, like in paid placements, is not a factor in your advertising costs. Many businesses prefer to rely on these types of placements because they realize economies of scale with their advertising budgets and revenue.
Local Map Listings
This type of placement is extremely helpful for businesses that depend on local foot traffic, and vital for appearing on mobile applications. Depending on the size of the geographic location your business serves, there are a number of reasons you want to pop up when users activate searches for services you provide. Take the above example, when you're in a pinch and need to visit a minor emergency medicine clinic, you'll likely look for one that meets your criteria: nearby, provides the type of care you seek, has good reviews, and directions to the the location quickly load into your phone with a click or two.
Local Business Listings
Local business listings are also very important for a business that depends on local clientele. Similar to organic and paid placements on search engines, local listings can help you occupy prime real estate in search engine results. When a user executes a search for a business name or type of service within a geographic area, search engines return local business results accompanied by reviews of these businesses. This is prime real estate, especially with gold star reviews, and this is a sure way to earn lots of Web site visits. You really wouldn't want to be without an impressive appearance here.