Search Engine Optimization & Search Engine Marketing


Placing your business in top-ranking search engine results is critical to driving your prospects to your Web site. We utilize 4 types of search ranking methods that 

Drive prospects to you. These include paid placements (pay-per-click advertising/search engine marketing), un-paid placements (organic positions which generate the highest click volume), local map listings (which populate in location based searches via maps applications on smart phones), and local business listings.

Paid Placements

SEM paid placementsThe fastest way to the top of the search engine results pages is through advertising. We currently offer this service on major search engines, such as Google, Yahoo! and Bing. We also offer less frequently used search engine advertising, like AOL, where target demographics warrant. Depending on the total cost of these ads and the expected revenue, these types of ads make sense for many businesses. Many new businesses choose this type of advertising to generate initial business, then discontinue paid options and rely on unpaid listings.


Unpaid Placements

SEO Organic PlacementsThis type of placement, also referred to as "organic", is superior in many cases. For many types of searches conducted, search engine users gravitate to these listings in the search engine results. As a result, the lion's share of clicks (approximately 65%) will occur for Web sites listed in these sections of the search results pages. Not only do these ranking positions drive more users to your Web site, but also the cost-per-click model, like in paid placements, is not a factor in your advertising costs. Many businesses prefer to rely on these types of placements because they realize economies of scale with their advertising budgets and revenue.


local maps marketing iphones

Local Map Listings 

This type of placement is extremely helpful for businesses that depend on local foot traffic, and vital for appearing on mobile applications. Depending on the size of the geographic location your business serves, there are a number of reasons you want to pop up when users activate searches for services you provide. Take the above example, when you're in a pinch and need to visit a minor emergency medicine clinic, you'll likely look for one that meets your criteria: nearby, provides the type of care you seek, has good reviews, and directions to the the location quickly load into your phone with a click or two.


Local Business Listings

Local business listings are also very important for a business that depends on local clientele. Similar to organic and paid placements on search engines, local listings can help you occupy prime real estate in search engine results. When a user executes a search for a business name or type of service within a geographic area, search engines return local business results accompanied by reviews of these businesses. This is prime real estate, especially with gold star reviews, and this is a sure way to earn lots of Web site visits. You really wouldn't want to be without an impressive appearance here.

 Local Business Listings


Your Healthcare Marketing Leadership

  • Jared

    Jared has served healthcare businesses in B-2-B and B-2-C capacities. He is highly skilled in digital facets of marketing. The majority of his healthcare marketing experience entails large healthcare conglomerates, national healthcare systems and regional hospitals. Additionally, he has helped start-up practitioners and healthcare agencies grow within their local markets. Jared earned an undergraduate degree in Marketing Management and an MBA through Texas A&M University. He is currently enrolled in a Digital Marketing continuing education program through New York University.
  • Martin

    Martin has worked for a variety of different healthcare employers, throughout his extensive career in healthcare marketing. While he has much expertise in healthcare marketing and advertising, his greatest strengths are brand, content and leadership marketing. His marketing experience is comprised of national hospital and emergency medicine organizations as well as regional and local healthcare organizations. Martin earned an undergraduate degree in business administration from LeTourneau University, an MBA in Healthcare from Our Lady of the Lake University, a Graduate Certificate in Marketing from Southern Methodist University and is a Fellow of the American College of Healthcare Executives.
  • Kim

    Kim specializes in B-2-B and B-2-C marketing. She has supported revenue growth for leading healthcare staffing and practice management organizations. The last 7 years of her healthcare marketing experience has been largely focused on hospital-based services. She is skilled in strategic marketing, messaging, content development, advanced sales needs, and stays abreast of the latest digital marketing tactics. Kim has earned an undergraduate degree in Marketing from the University of West Florida, and is nearing completion of an MBA in Healthcare Management from Western Governors University.

We offer a wide variety of marketing consulting services that are designed to grow your business. We strive to deliver a best-in-class experience for you by aligning our interests with yours. We pride ourselves on our proven track record of effectively growing our clients' businesses, increasing client revenues and maintaining optimal cost levels. Our experts lead your business growth by fully supporting your business strategy and goals, through proven digital marketing solutions.

Not only do our profit growth achievements set us head and shoulders above competitors, but our scalability is also one of our greatest assets. Our team is constructed of seasoned industry leaders, who meticulously plan and manage the ongoing success of your marketing strategies. We provide you with everything you need to gain more business in your market, so you can focus on making your business better.

Our clients find our approach refreshing and impressive.  Learn why our model is highly advantageous to your business and very different from other marketing and advertising options.   Click here to read more about us.

Connect with us today!  Call (432) 352-3039 or  Write Us


Midland Marketing Works
Phone: (432) 352-3039
1404 N Big Spring St #219
Midland, TX 79701

Our Marketing Services